P004 → Monocut

Monocut is the design studio founded by British furniture maker Simon Howell, based in Nottingham, UK. Specializing in bespoke furniture solutions, Simon collaborates closely with clients to craft pieces primarily from wood. His approach is defined by meticulous care and craftsmanship, with a commitment to excellence reflected in his mantra, "measure twice, cut once"—the inspiration behind the studio's name.

Monocut’s work is rooted in precision and attention to detail, ensuring that every piece meets the highest standards. To reflect these values, members of the Waste Studio team developed a brand identity that embodies their ethos. The centerpiece is a bold, sharp, and geometric custom-designed typeface that captures the studio’s meticulous approach. From this foundation, I created a range of applications that bring the identity to life across various touchpoints.